Designing our products to reduce their environmental impact
Rethinking our design,
reducing our environmental footprint
In 2023, raw material extraction and product manufacturing made up 74% of our carbon footprint, highlighting the crucial need to target these areas first. By designing and producing our own products, we can actively reduce our environmental impact through strategic choices in materials and processes.
Our ecodesign approach is a top priority. A key part of our commitment to achieve the Net-Zero goal by 2050, aiming for a 90% reduction in our greenhouse gas emissions.
Ecodesign approach powers our design strategy
Our goal is to reduce the environmental impact of products throughout their lifecycle while creating effective solutions.
By integrating environmental considerations into our product development, our ecodesign approach drives us to constantly innovate and improve.
In 2023, 38.8% of our sales came from products benefiting from this ecodesign approach.
Analysing a products life cycle
Understanding the environmental impact of our products is a crucial first step.
We take an in-depth look into the lifecycle of our products, from conception to disposal, to identify where we can make the most significant strides in emissions reduction.
Developing ecodesign solutions
Assess to improve:
certification by AFNOR
Our ongoing efforts to enhance our ecodesign approach earned us an "Exemplary" certification through the AFAQ label evaluation in 2023. This certification, based on the international ISO14006, showcases our team's dedication and technical expertise in reducing DECATHLON products' environmental impact.
The AFAQ Ecodesign reference system is made up of five main criteria:
- Company strategy
- Skills and techniques for ecodesign
- Operational implementation of ecodesign
- Internal and external communication
- Measurement and improvement
To assess the performance level of our ecodesign approach, aiming to improve its process and enable DECATHLON to be a driving force and a beacon of light for a sustainable future.